EU Digital Networks Act: The Commission’s Proposal
On 21 January 2026, the European Commission published its proposal for a Digital Networks Act (DNA), which would repeal and replace the European Electronic Communications Code (EECC) in its entirety. The EECC currently forms the core of EU regulation for electronic communications, governing the provision of electronic communications networks and services, including fixed and mobile […]
Swedish Accessibility Act – First Market Surveillance and Supervision by PTS
Following the entry into force of the Swedish Act on the Accessibility of Certain Products and Services in June, the Swedish Post and Telecom Authority (Sw. PTS) has initiated its first round of market surveillance and supervision under the new legislation. Market Surveillance – Laptops, Smartphones, and Tablets The market surveillance covers laptops, smartphones, and […]
Proposed Amendments to the Swedish Gambling Act to Address Unlicensed Gambling
A new Swedish government inquiry has proposed significant amendments to the Gambling Act (Sw. spellagen (2018:1138)) in order to combat unlicensed gambling more effectively. Under the current Swedish law, companies that offer gambling services directed at the Swedish market are required to hold a Swedish license. This so-called “directional criterion” has been difficult to apply […]
The Swedish Consumer Agency Commissioned to Focus on Influencer Marketing
The Swedish Consumer Agency (Sw. Konsumentverket) has been commissioned by the Swedish government to strengthen its efforts related to influencer marketing, with particular emphasis on safeguarding children and young people. As part of this mandate, the Agency shall, inter alia, report both on its supervision of marketing activities carried out by influencers, and on how the […]
The Swedish Consumer Agency initiates audits against over 50 influencers and advertisers
The Swedish Consumer Agency (Sw. Konsumentverket) has announced that it has initiated audits against over 50 influencers and advertisers. According to the agency, many influencers fail to clearly label promotional content, thereby violating marketing laws and placing young audiences—who are particularly vulnerable to subtle advertising—at risk. Advertisers who engage these influencers are also under review. […]
Proposal for implementation of Directive 2023/2673 into Swedish law
We have previously written about the Directive 2023/2673 concerning distance contracts concluded by means of an online interface – read the full article here: The right of withdrawal from distance contracts concluded by means of an online interface – EU Digital Compliance Tracker (Snellman). The Swedish government has now published a Swedish Government Official Report […]
Swedish Ruling Clarifies the Applicability of Swedish Law in Cross-Border Marketing
The Swedish Patent and Market Court of Appeal recently issued a ruling regarding the possibility to intervene against marketing on a website operated by an EU-based company in Sweden. The case concerned a German company’s marketing of, i.e., cosmetic products. In particular, questions arose regarding i) unfair marketing claims on the company’s website, and ii) […]
Ensuring safety and sustainability: The Commission’s proposed measures for a safe, fair and sustainable E-commerce
In early February, the Commission released its comprehensive strategy to address the challenges arising from the rapid increase in e-commerce imports into the EU directly to consumers. The strategy aims to enhance consumer protection and safety, sustainability and fair competition. The proposed measures include, e.g.,: The strategy can be found here.
European Commission Is Planning To Propose the Digital Fairness Act
Following the publication of the Digital Fairness Fitness Check report on 3 October 2024, the European Commission plans to propose a Digital Fairness Act aimed at addressing key consumer protection issues in the online environment. The legislation will target digital practices such as the termination of subscription contracts, automatic subscriptions renewals, and the conversion of free […]
Investigation of Shein Illustrating the Importance of Adhering to EU Consumer Law When Targeting EU Markets
Last week, the European Commission announced that an investigation had been initiated into the Chinese e-commerce fashion company Shein within the Consumer Protection Cooperation Network. This highlights the principle that companies, regardless of their origin, must adhere to EU consumer protection laws when targeting EU markets, including online platforms established in third countries. Failure to […]