The Swedish Consumer Agency (Sw. Konsumentverket) has announced that it has initiated audits against over 50 influencers and advertisers. According to the agency, many influencers fail to clearly label promotional content, thereby violating marketing laws and placing young audiences—who are particularly vulnerable to subtle advertising—at risk. Advertisers who engage these influencers are also under review. Legal actions, including injunctions and possible fines, may follow depending on the companies’ responses.
Click here to read The Swedish Consumer Agency’s press release (in Swedish only).
Click here to read The Swedish Consumer Agency’s guidance on social media marketing (in Swedish only).
