ICC Guidance on Responsible AI in Marketing
On 20 March 2026, the International Chamber of Commerce (ICC) published a guidance on the responsible use of AI in advertising and marketing, clarifying how the ICC Advertising and Marketing Communications Code applies to AI. The guidance does not introduce new rules but rather provides a practical guide on how the existing principles under the […]
Product safety in focus – EU joint market surveillance initiative
The Swedish Consumer Agency (Sw. Konsumentverket) has found that only 17% of tested children’s activity toys comply with EU standards, a finding made within the framework of the EU initiative Joint Actions on Compliance of Products (JACOP 2024). Under the initiative, market surveillance authorities from EU member states and EFTA countries assess whether a wide […]
The Swedish Consumer Agency Calls For a Ban on Telemarketing
The Swedish Consumer Agency (Sw. Konsumentverket) warns of rising telemarketing complaints in a new report, and calls for stricter rules, clearer information, and stronger protection for vulnerable groups, especially the elderly and those with foreign backgrounds. In the report delivered to the Swedish government, the agency proposes a general ban on telemarketing in Sweden. As […]