The Swedish Consumer Agency Commissioned to Focus on Influencer Marketing

The Swedish Consumer Agency (Sw. Konsumentverket) has been commissioned by the Swedish government to strengthen its efforts related to influencer marketing, with particular emphasis on safeguarding children and young people. As part of this mandate, the Agency shall, inter alia, report both on its supervision of marketing activities carried out by influencers, and on how the […]

New EUIPO study on how GenAI is challenging copyright law

A new EUIPO-commissioned study examines how Generative AI is reshaping the copyright landscape, raising new challenges around how to protect intellectual property while supporting continued innovation. The report highlights the growing importance of licensing high-quality content for AI training and establishing clear mechanisms for rights reservation. While no universal solution currently exists, two main approaches […]

European Commission clarifies AI literacy obligations under Article 4 of the AI Act

Last week, the European Commission updated its AI literacy FAQ providing important clarifications on the AI literacy obligations set out in Article 4 of the AI Act. The AI literacy obligations require providers and deployers of AI systems to take measures to ensure that relevant staff possess a sufficient level of AI competence. The FAQ […]

Opinion: EU Letter Hints at Potential Major Shift in GDPR Record-Keeping Obligations

The European Commission is preparing a proposal to simplify GDPR record-keeping obligations, specifically those related to the Record of Processing Activities (ROPA). This was recently hinted at in a joint letter from the EDPB and EDPS dated 8 May 2025. While the proposal has not yet been published and nothing is final, the letter provides […]

EU Set to Approve First-Ever GDPR Adequacy Decision for an International Organisation

In a landmark move for international data transfers, the European Data Protection Board (EDPB) has endorsed the European Commission’s draft adequacy decision recognising the European Patent Organisation (EPO) as offering an adequate level of personal data protection. This is the first time such a decision concerns an international organisation rather than a country or territory. […]

Swedish DPA Issues First Decisions on Cookie Banners Under the GDPR

The Swedish Authority for Privacy Protection (IMY) has, for the first time, issued decisions specifically concerning cookie banners under the GDPR. The three cases examine how organisations inform users about and obtain consent for cookies that involve the processing of personal data, including for purposes such as profiling and targeted advertising. IMY found that none […]

Swedish DPA Sends Questionnaire to 20 Organisations About the Right to Erasure

The Swedish Authority for Privacy Protection (IMY) is sending a questionnaire to 20 large organizations in both the public and private sectors to examine how they handle personal data deletion requests. This is part of a Europe-wide initiative led by the European Data Protection Board, involving 32 data protection supervisory authorities. IMY has deliberately selected […]