ICC Guidance on Responsible AI in Marketing
On 20 March 2026, the International Chamber of Commerce (ICC) published a guidance on the responsible use of AI in advertising and marketing, clarifying how the ICC Advertising and Marketing Communications Code applies to AI. The guidance does not introduce new rules but rather provides a practical guide on how the existing principles under the […]
EU Digital Networks Act: The Commission’s Proposal
On 21 January 2026, the European Commission published its proposal for a Digital Networks Act (DNA), which would repeal and replace the European Electronic Communications Code (EECC) in its entirety. The EECC currently forms the core of EU regulation for electronic communications, governing the provision of electronic communications networks and services, including fixed and mobile […]
Proposed Amendments to the Swedish Gambling Act to Address Unlicensed Gambling
A new Swedish government inquiry has proposed significant amendments to the Gambling Act (Sw. spellagen (2018:1138)) in order to combat unlicensed gambling more effectively. Under the current Swedish law, companies that offer gambling services directed at the Swedish market are required to hold a Swedish license. This so-called “directional criterion” has been difficult to apply […]
Product safety in focus – EU joint market surveillance initiative
The Swedish Consumer Agency (Sw. Konsumentverket) has found that only 17% of tested children’s activity toys comply with EU standards, a finding made within the framework of the EU initiative Joint Actions on Compliance of Products (JACOP 2024). Under the initiative, market surveillance authorities from EU member states and EFTA countries assess whether a wide […]
The Swedish Consumer Agency Calls For a Ban on Telemarketing
The Swedish Consumer Agency (Sw. Konsumentverket) warns of rising telemarketing complaints in a new report, and calls for stricter rules, clearer information, and stronger protection for vulnerable groups, especially the elderly and those with foreign backgrounds. In the report delivered to the Swedish government, the agency proposes a general ban on telemarketing in Sweden. As […]