ICC Guidance on Responsible AI in Marketing
On 20 March 2026, the International Chamber of Commerce (ICC) published a guidance on the responsible use of AI in advertising and marketing, clarifying how the ICC Advertising and Marketing Communications Code applies to AI. The guidance does not introduce new rules but rather provides a practical guide on how the existing principles under the […]
European Commission clarifies AI literacy obligations under Article 4 of the AI Act
Last week, the European Commission updated its AI literacy FAQ providing important clarifications on the AI literacy obligations set out in Article 4 of the AI Act. The AI literacy obligations require providers and deployers of AI systems to take measures to ensure that relevant staff possess a sufficient level of AI competence. The FAQ […]
Proposal for implementation of Directive 2023/2673 into Swedish law
We have previously written about the Directive 2023/2673 concerning distance contracts concluded by means of an online interface – read the full article here: The right of withdrawal from distance contracts concluded by means of an online interface – EU Digital Compliance Tracker (Snellman). The Swedish government has now published a Swedish Government Official Report […]
European Commission plans to launch AI Act support tools to simplify compliance with the AI Act
The European Commission has launched an AI Continent Action Plan to simplify compliance and help organisations navigating within the new AI Act. As part of this, the Commission is launching an AI Act Service Desk within the EU AI Office in July 2025. The Service Desk aims to serve as an information hub where stakeholders can […]
European Commission publishes living repository to highlight AI literacy efforts across organisations
The European Artificial Intelligence Office has launched a living repository showcasing how AI Pact organisations are promoting learning and knowledge-sharing around AI literacy, as required by Article 4 of the AI Act. The repository includes list of practices on how to educate staff and users on the responsible use of AI systems and will be […]